From Empty Shell to Something Beautiful in 24 Minutes

This post is for the clever author and the Lessonly first timers. We’ve worked hard to give you the perfect authoring tool to craft lessons for you employees, clients, and partners, but taking your empty shell and filling it with substance will be your first obstacle.

Step one: Figure out where your knowledge gaps are internally, and pick a concept. It could be transferring fundamental information to new employees (e.g., employee handbook, intro to corporate culture), client education (e.g., step-by-step best practices for using product X), or teaching a team of employees something new (e.g., how to efficiently use Salesforce).

Here are a few ideas from our own clients:

  • Your Employee Handbook
  • Company Culture: Who We Are
  • How to use our CRM
  • Sales Tactics 101
  • Customer Service Training: How to Write a Great Email
  • Product Update on an Upcoming Release

Tip: Bite-sized is best. Keep lessons 2–10 minutes in length for your learners.

Step two: Find your content. Lessonly allows you to combine text, images, documents, video, and questions. So ask yourself:

  • Do I have existing content in emails, word documents, presentations, webinars, or videos?
  • Can you copy and paste content from your blog, website, or marketing materials?
  • Can you easily take screenshots of your application or product?
  • Are there things that you’ll need to write from scratch?

With these questions answered, you’re ready to build.

Step three: Define your structure and build. Our clients’ lessons typically go something like this:

  • Introduction: Here is what you’ll learn today (add a cool image for some flavor)
  • Concept 1: Video, text + images, or document
  • Question 1: Focused on the key concept from the previous concept
  • Concept 2: Video, text + image, or document
  • Question 2: Focused on the key concept from the previous concept

You get the idea. We tested this concept, and it took us 24 minutes to build a lesson using this method: “How to use PipeDrive, our CRM.”

If you’re a clever author and proud of your work, we’d love to hear about it. You can reach me here: conner@lessonly.com or @conburt.

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